Transcript
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Hey, good morning, everyone. We’ll just it’s, 2 minutes past.
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9 here in Manila. So we’re just gonna wait for one more minute, and then we’ll kick off. Thank you.
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All right, good morning. And welcome to. This month’s webinar. My name is Chris, and I’m the CEO and.
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Founder of Flat Planet. Although that seems like a long time ago, as we’re coming up to our 15th.
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Birthday this year. We’ve certainly been doing this for a long time.
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What we’re going to talk about today is this idea of the hidden growth.
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And one of the things that’s really interesting, or very interesting to me at the moment, particularly in the way that technology is changing so fast.
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It is the world is sort of becoming hyper-competitive. And that we need to be really looking for every angle we can.
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As business owners, in order to you know, drive the sustainability of a company.
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And ultimately, of course, the sustainability of any business requires it to be.
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profitable. So let’s have a little look. So, what I’m going to do is Ronnah’s going to change the slide.
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What I’ll say in between each slide is I’ll say, thank you, Rona.
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And hopefully that’ll work. Great, it did. Thanks.
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Alright,so just a little bit about who is Flat Planet.
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So, uh, 15 years we’ve been going for, which seems hard to believe.
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We’ve built up, what I hope people would consider an enviable client base. We’ve got clients from all over the world. Initially, when we started, we were
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at Sydney. A long, long time ago.
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But over the years, it’s really just grown. Into a truly global.
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client base, which is great. We’ve enjoyed that journey. And we’ve enjoyed meeting so many of you from all different parts of the world, from business owners.
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Our headquarters. Is here, so I’m in Makati, which is.
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one of the main business districts. In Manila, which is the capital of the Philippines.
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And, you know, my wife and I and our family have lived here forever.
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since we started it 15 years ago. and we continue to do so today.
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We sort to see there’s a bit of a quote there from me, which, uh, Ronnah’s put in.
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And, so that just goes to, you know, we bridge the gap between talent and opportunity, empowering business.
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So, for us, we sort of see it very much about connecting.
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People with opportunity, so people up here in the Philippines with really great opportunities, which are.
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Obviously, the jobs that might be available through your business. But also, we.
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Bridge the gap for your business in terms of giving you access to.
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Talent, and to skills that you might otherwise not be able to.
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get access to. So, let’s just click thank you, Rona, the next slide.
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Some of the objectives, here, just really quickly, is to understand.
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The steps that are necessary to successfully transition a role. To remote work.
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And I’m just gonna just paraphrase this by saying. It’s not necessarily about transitioning an existing role.
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From somebody working. In New Zealand, or Australia, or the US, and then shifting that job to the Philippines.
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Quite often, it’s about, creating a new role.
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Or transitioning. Transitioning.
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An imagined role, a role that you need to drive growth in your business.
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And getting that going over here. So, it’s about building a pathway to a better business.
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And, I just want to open up and get people thinking point two here.
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About often overlooked roles. So, there’s a classic. You know, very classic sort of roles that people think about in terms of what’s possible.
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To move overseas. And we think, quite often that.
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That classical sort of mindset is quite limited. And that people don’t really understand.
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You know, it might be some very basic jobs people think you do, like, a virtual assistant.
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Or a call center worker, or some sort of data entry worker, but.
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That’s actually not what’s happening in the world right now. There are some really interesting, really wonderful high-value jobs.
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That are being outsourced. We could talk about that. and then we’re just going to mention a couple of clients, a couple of case studies.
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Thank you, Ronnah. So, why do people consider?
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Offshore support today. Well, obviously, the obvious reason.
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Is rising onshore labour costs. You know, we are aware.
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In Australia, for example, there’s just been a big jump in the minimum wage.
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Look, most of us are not actually hiring people on the minimum wage. I know that most businesses.
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Actually, pay their staff above the minimum wage. And that what’s really driving the cost of labour.
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Isn’t so much legislation from governments or regulation, it’s also just simply competing for resources that are scarce.
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and that is what drives, the cost of labour up.
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Which dovetails into number two. Access to skilled talent. There’s a lot of resources that your business might like to have access to.
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But can’t, because either you just can’t find the people. Or, because the people are so scarce that.
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As we discussed before, the wages are forced up because competition for a limited set of resources is so extreme.
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Then the whole thing then is to, you know, focus, this is a little bit, sort of, bookish.
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Academic, you know, if you talk to the Boston Consulting Group or any of those big American groups, it’s very passionate to sort of talk about.
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You need to focus on your core business. That is actually true,
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and then to expand your capabilities. So, a lot of businesses would like to do something, and I know that when I, 20 years ago, when I used to have a business in Sydney.
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There were lots of things that I would like to have done.
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But I was never able to do it, because the cost, the incremental cost of actually doing whatever it was, was so great.
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And if you can get access to really great talent. At a more affordable price.
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Then that might enable you to add capability to your business.
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In a more sustainable way.
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And that’s really interesting. To me, that idea is really interesting.
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Next, uh, thank you, Rona. So, we just sort of say that we’re, by the way, so one of the really great things about this job.
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What I do is that we get to talk to lots of different businesses all the time.
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And we just get to chat about this stuff. And we’re always happy to have a chat.
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You know, really, it’s about we sort of say to businesses that.
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Well, like, for me. Running my business.
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You know, the decision that you make. To be a business person and to run your own business, and all of those type, it’s a really.
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Sort of thing that you do, and it’s drive I’ve found for most people.
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By some kind of so, it’s driven, really, by.
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Some sort of passion, or some kind of burning ideal, or an idea, or something that really drives you.
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To take the risk to go out on your own and start up your own business. And that’s the part that you really love.
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There’s a lot of stuff, Step 2, there’s a lot of pain points.
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So, one of the things that I really don’t like. For me, running a business.
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Is I really don’t like, you know, sitting down. Having to do payroll every week, having to do all the compliance work.
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Having to fill out all the forms that I have to fill out.
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For, you know, all the different government departments and all the other stuff, all the paperwork and all that stuff, for example, is stuff that I personally some people love it.
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But I don’t. I hate it. So, you know, what and that’s the stuff.
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That gets in the way. So, it’s like, well, how do I fix that?
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And, you know, oh, well, I need a really good person who can do all of these things.
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But that might be unattainable, that’s step four. So, how do I actually obtain?
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So, when I ran a business in Sydney for, like I said, 20 years ago.
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One of the issues for me was that my wife and I used to spend every weekend.
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We had little baby kids. And, on a Sunday afternoon.
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Every weekend, we would spend 2 or 3 hours in the office.
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We’d have to dump the kids with the in-laws. And, and Jenny and I would just sit and do payroll.
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And, the thing is that I would have loved. To have had a really great full-time accountant in the business.
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You know, so that was the support I needed, but it wasn’t achievable in the business. The business wasn’t big enough to be able to carry the salary.
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Which, 20 years ago in Sydney, for a good accountant, was going to cost.
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$70,000 or $80,000. I know it’s more than that now. And it wasn’t big enough at that time, and affordable in Sydney to have a full-time dedicated person doing that.
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So, you know. Now, of course, up here in the Philippines, this business is a very different business.
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But for less than what it would have cost me to hire a bookkeeper in Sydney, up here, I can get an MBA.
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With, financial skills way beyond the bookkeeper. Who can also do financial and.
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Analysis and dashboards and all sorts of things. So, the idea is that for what you could do, say, in Sydney, you can do so much more.
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With less money, using resources up here. And who should he work with? Uh, we think that should be us.
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Of course. Okay, thank you, Ronnah. So, alright, we have actually looked at this, so time-consuming repetitive tasks is what I hate.
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You might love time-consuming, tasks, in which case there would be other things that you might need.
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For example. Something that certainly isn’t time-consuming, or so that is time-consuming, but not necessarily.
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Repetitive is business development and doing having to build and do all of the stuff around.
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You know, one of the things that’s very complicated now is marketing, and Google.
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All the search engine stuff, and now they’re talking about. GEO, which is Generative Engine Optimization.
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And, so on, and it’s very technical now. To do marketing, because a lot of it is actually almost like coding.
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So, you know, there’s a lot of things that, can be.
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Really difficult to do. Not just simply time-consuming or repetitive.
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Okay, thank you, Ronnah. Okay, so we, yeah, so what’s slowing you down? We’ve already talked about this, I think.
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Okay, Ronnah, next. We talk a lot about this, where.
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It’s like, what’s holding your team back from high-value work? So, and the team, if you’re a smaller business, the team might be just you, or just you and your partner.
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All you and just one or two other people. Or it could be a larger business, it could be you might have a core team of 10 people, or 12 people, or whatever it is.
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But the thing is that what you need is you need those people to be focused on.
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Doing stuff that’s going to deliver the most value possible to your business.
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You know, like a classic example.
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I’ve got a very good friend of mine up here. Who’s a very good chef. He owns a number of restaurants.
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And probably the most successful restaurateur in the Philippines.
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And one of the things that really frustrates him.
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Is that he, you know, he loves being a chef, and he’s an excellent chef.
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But it’s just managing all the logistics around actually operating restaurants and operating.
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Over so many moving parts that have to happen. In order to actually bring something like that together and make it occur.
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And so, he has a big office upstairs in a building here, just full of staff.
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Just doing nothing but organising stuff so that the restaurants are always open, the compliance is done, the food arrives as it’s supposed to at the right time.
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Payroll’s done, all that. So, all of those things have to happen.
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And really what he wants to do is spend his time in the kitchen.
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Where his, you know, a noted chef, and people pay a lot of money.
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To come to his restaurants and to have him in the kitchen.
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It’s the high-value work is really the work where you add the most value as a business owner.
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Okay, thank you, Rana. So, is that talent reachable?
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Well, you know, like, business intelligence is one, right? So I know that many of you.
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For me, you know, I’m a generation X, I think, whatever it is.
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The one after the baby boomers. But I grew up, watching Star Trek.
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And one of the things about Star Trek is that you have these big screens.
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That would have all the data on them. The crew would use to drive the spaceship.
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And the dashboards. And what’s really happened over the last.
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Few years, 20 years or so, is this whole move.
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Towards dashboards, and what you can do as a business owner.
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Is have all sorts of screens, and in my office here, I’ve got multiple screens set up.
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And I can see different things that are going on in the business.
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And what you need in order to have all of that in place, all these sorts of dashboards.
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Is, you need to have systems and processes that sit behind them, but you also need to have someone who has the.
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Technological skill. To actually put it together and make it work.
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And, that’s called business intelligence, and that is an example of the sort of thing that could add enormous value to your business and make your life much more enjoyable.
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But, if you try to get those resources and hire them, put a team together that can do that stuff in Australia.
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Or, in the US, or in a lot of countries, it would just be impossible to do because.
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They’re scarce, and the wages are so high. And the cost of actually hiring people to do that for you.
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Is way above and beyond what’s either affordable or. Reasonable in order to deliver the productivity gain that you would get.
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So, that’s a really good example. Of a type of skill.
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That you can actually outsource to somewhere like the Philippines, say to us, great idea.
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But that would enable you to get access to a resource that you otherwise might not be able to get access to.
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And thereby build some sort of capability. In terms in your business that could drive, enhanced competitiveness for your business.
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So that’s an example. Everyone would love it, everybody would love it. I’ve never met a business owner that wouldn’t love a really good dashboard.
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The problem is, it’s really difficult to get it, because the resources required are.
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Often unreachable in a practical way. Okay, thank you, Ronnah.
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So who should you work with? You should work with us.
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That’s it, nobody else, just us. Okay, thank you, Ronnah.
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Okay, so there’s a whole bunch of stuff on this slide.
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All about why you should work for us. I think it’s apparent.
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So, I would just say that from our perspective, we’ve been going for 15 years.
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We focus, as from Flat Planet’s perspective, what we work to do.
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Is to focus on higher-value talent.
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You know, the really low-level stuff. Like, call centres and things. We’ve never done that.
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It’s around coming into a market like the Philippines in order to get access to high-value talent.
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That you otherwise wouldn’t be able to get access to at home.
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So, and you can see one of the things that’s really interesting is people focus on.
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How inexpensive it can be to hire low-value talent. So, you know, somebody who does.
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Like a call center worker. Right, or a data entry person. I mean, we’ve got loads of data entry people, actually, on staff, but.
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But the thing is that What people tend to focus on is.
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How cheap can you get it? What’s the cheapest possible person you can get in the Philippines?
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And that’s okay. That’s a fair enough perspective. But what we tend to what you will find.
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Is that. No matter what the job is.
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You can save about 60% or so of the total cost of employment in Australia.
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And that’s true, just as true, for a high-value job as it is for a low-value job.
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So, you can get staff here in the Philippines. That are going to cost you, say, $60,000 a year.
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Which sounds like a lot of money, but the thing is that that might be that would be somebody that might cost you $180,000 or $200,000 a year.
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In Australia. So, there’s a lot of jobs like that, like I talked about before, like, all the business intelligence, financial analysts, all of those type of things.
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They’re here. And it’s possible to hire them, and you can bring skills and capability.
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Lots of software development, all sorts of technical skills.
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So, it’s possible to bring those skills into your business. Okay, thank you, Ronnah.
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Just a couple of quick case studies, I think, and we’re getting near the end. We are.
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So, this is just one of our clients who are wonderful.
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They’re an American client; they’re based in Seattle. And,they’ve also got other offices around the place. I think they’ve got quite a big operation in Taiwan.
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And a really fascinating business. And they’ve done is.
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I mean,it says here they’re no prior, outsourcing experience.
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That’s true, but the thing is that they had. Actually, rather than outsourcing what they had done, was they’d established.
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Actual offices, so that incorporated and built. Actual officers in different countries in order to get access to talent. In the Philippines, they’ve come to us the first time, and they’ve decided to actually.
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Instead of incorporating and building their own office and so on, they’ve decided to work with us.
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Which has worked very well for them. It certainly meant.
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That they’ve been able to move very quickly, because it’s instant.
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And it also means that they don’t have to spend time involving themselves in.
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You know, compliance for a foreign country, they can have a team and operate it here and not have to worry about local compliance, which.
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Are big. That’s a really big deal, and if you’ve ever had experience.
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Running companies overseas. You will understand.
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The incredible benefit of not having to deal with local entities and local compliance.
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They’ve been able to come into the Philippines, build a team.
00:24:22.000 –> 00:24:26.000
And they just simply focus on outcomes. And that’s a really good thing about.
00:24:26.000 –> 00:24:33.000
The model and outsourcing are, I said, you don’t have to worry about a whole bunch of stuff. It’s our job to worry about.
00:24:33.000 –> 00:24:41.000
A lot of the sort of, just the staff. It’s your job, in terms of your business, to focus on and just worry about driving your outcomes.
00:24:41.000 –> 00:24:48.000
And it’s wonderful being a business owner, and just thinking about outcomes all the time, instead of having to think about all the.
00:24:48.000 –> 00:24:50.000
All the stuff you have to go through to get there.
00:24:50.000 –> 00:24:57.000
So,they’ve really loved that experience, just focusing on outcomes.
00:24:57.000 –> 00:25:04.000
Thank you, Ronnah. So, this is a really great little business.
00:25:04.000 –> 00:25:11.000
We really like. So, Powerhouse Retail.
00:25:11.000 –> 00:25:18.000
So, Helen, what’s really interesting about this, Helen, by the way, is,
00:25:18.000 –> 00:25:24.000
she’s a successful, very entrepreneurial business owner.
00:25:24.000 –> 00:25:30.000
I don’t know if anyone out there has read.
00:25:30.000 –> 00:25:37.000
A book that was popular about 20 years ago. By a bloke called Tim Ferriss called the 4-Hour Workweek.
00:25:37.000 –> 00:25:43.000
And,superficially.
00:25:43.000 –> 00:25:49.000
That ideal is that you have some sort of business, and you have a whole bunch of people.
00:25:49.000 –> 00:25:52.000
Say, in the Philippines or wherever it is. I think for him.
00:25:52.000 –> 00:25:55.000
He was using a lot of staff in South America somewhere.
00:25:55.000 –> 00:26:05.000
Central America, but the point is, there’s sort of this superficial idea that if you’re really, really, really, really.
00:26:05.000 –> 00:26:12.000
Clever, that you can have all these staff doing stuff, and you can, like, just live the life as an entrepreneur.
00:26:12.000 –> 00:26:18.000
Now, of course, to some extent, that dream is complete nonsense.
00:26:18.000 –> 00:26:25.000
Because what’s required is, of course, a huge amount of organization, and.
00:26:25.000 –> 00:26:30.000
Helen is incredibly organized.
00:26:30.000 –> 00:26:37.000
Is able to,keep. A lot of plates spinning.
00:26:37.000 –> 00:26:39.000
That’s the real skill. So, as a business owner.
00:26:39.000 –> 00:26:46.000
What you can do, if you’re a really great business owner, and you’re a really great operator, and you’re really well organised.
00:26:46.000 –> 00:26:53.000
Like, for example, Helen is. Then what you can do is you can get access to resources.
00:26:53.000 –> 00:27:02.000
At an affordable, you know, obviously that’s affordable. And not only do you get access to resources that are affordable, but you get access to people like us who actually.
00:27:02.000 –> 00:27:08.000
Take care of, like I said, all of the stuff, so we’re the people who.
00:27:08.000 –> 00:27:11.000
Have to do all the compliance and all the paperwork.
00:27:11.000 –> 00:27:17.000
You know, when somebody’s cat dies, we’re the people who has to sit and hear and listen to them tell a story about how sad they are about their cat dying.
00:27:17.000 –> 00:27:21.000
All of that stuff, so the water cooler and all that stuff, we take care of all of that.
00:27:21.000 –> 00:27:28.000
And then what you focus on as a business owner is just keeping your plate spinning and stay focused on the outcomes.
00:27:28.000 –> 00:27:35.000
And that’s really is one of the hidden we talk about the hidden benefit of using a model, which.
00:27:35.000 –> 00:27:41.000
It’s, you know, the obvious benefit, the obvious benefit is obviously the Labor arbitrage.
00:27:41.000 –> 00:27:49.000
But the hidden benefit is that you can just focus on outcomes, and you don’t have to deal with all of the stuff.
00:27:49.000 –> 00:27:54.000
You can just come in here; get access to exactly what talent you need.
00:27:54.000 –> 00:28:02.000
And set that talent up, give them their KPIs. Drive them against their outcomes.
00:28:02.000 –> 00:28:07.000
And that’s, uh…. You know, that’s incredibly valuable.
00:28:07.000 –> 00:28:12.000
And if you do need to be organized, if you are incredibly organized like Helen is.
00:28:12.000 –> 00:28:18.000
Then what you can do is you can just get a whole bunch of plates spinning, and you can have a really wonderful business.
00:28:18.000 –> 00:28:28.000
So, that’s what that one’s all about. And like I said, it’s one of the real benefits for me, I find, in terms of what we do here, is we get to.
00:28:28.000 –> 00:28:30.000
Speak to all these business owners and learn about what people are doing.
00:28:30.000 –> 00:28:37.000
Alright, thank you, Ronnah. Next slide. There’re some takeaways here. I think are pretty much this is the last slide.
00:28:37.000 –> 00:28:45.000
So, just to really, you know, push the point that offshore staffing is no longer limited.
00:28:45.000 –> 00:28:51.000
I mean, the classic thing is, you know, customer service and call centers and all that stuff.
00:28:51.000 –> 00:28:57.000
It’s we can still do it, like, there is businesses still do that.
00:28:57.000 –> 00:29:03.000
It’s just changing so fast. And the way that all that you know, I mean, artificial intelligence and.
00:29:03.000 –> 00:29:10.000
There’re so many reasons why. That classic model of call centers and all that stuff is really dying. It’s just.
00:29:10.000 –> 00:29:16.000
You know, sometimes people like it and want to look
00:29:16.000 –> 00:29:23.000
We focus more on higher-value tasks.
00:29:23.000 –> 00:29:29.000
Many businesses support yeah, so it’s really about creativity, thinking differently.
00:29:29.000 –> 00:29:35.000
So, you know, to realize that some of the stereotypes.
00:29:35.000 –> 00:29:42.000
Are not actually real if you think about the Philippines.
00:29:42.000 –> 00:29:46.000
There’s 120 million Filipinos. And which is a lot.
00:29:46.000 –> 00:29:53.000
The middle class here is not huge as a percentage of the population.
00:29:53.000 –> 00:30:02.000
But it’s huge in terms of the number of people. And there’s millions and millions and millions and millions of.
00:30:02.000 –> 00:30:08.000
Really, really well-educated. Middle-class Filipinos in Manila.
00:30:08.000 –> 00:30:16.000
There’s over 20 million people in Manila. There are heaps of other cities around the Philippines. It’s a really.
00:30:16.000 –> 00:30:23.000
Vibrant place. And there is a, the hole, the total number of jobs.
00:30:23.000 –> 00:30:28.000
That overseas companies. Have here in the Philippines.
00:30:28.000 –> 00:30:36.000
Is only about a million. It’s barely scratched the surface, really, in terms of what talent is here.
00:30:36.000 –> 00:30:40.000
So, You know, every.
00:30:40.000 –> 00:30:46.000
Task that you can think of. That exists in a modern economy.
00:30:46.000 –> 00:30:49.000
There are people here who are skilled and trained who can do that.
00:30:49.000 –> 00:30:55.000
Engineers, software. Analysts.
00:30:55.000 –> 00:31:01.000
You know, data analysts, financial analysts.
00:31:01.000 –> 00:31:09.000
All sorts of medical skills. Obviously, there’s just an incredible number of engineering skills.
00:31:09.000 –> 00:31:16.000
Most of the Middle East. Incredible boom in the Middle East with all those massive cities that have appeared from nowhere, like, Dubai.
00:31:16.000 –> 00:31:25.000
A lot of that stuff. All of the intellectual wherewithal from an engineering perspective and so on to make all of those things happen.
00:31:25.000 –> 00:31:31.000
It’s all Filipino. So, there’s just an amazing number of skills.
00:31:31.000 –> 00:31:37.000
Some really talented people with. Who can do stuff that is just way beyond.
00:31:37.000 –> 00:31:47.000
What people actually commonly think from a stereotypical perspective. The right roles match with the right partner, and we think.
00:31:47.000 –> 00:31:57.000
For good, if you’re looking for really good people with good value roles, and you want a sustainable.
00:31:57.000 –> 00:32:06.000
You want to embed that your talent. In a sustainable, professional organization, then we think we’re the right partner.
00:32:06.000 –> 00:32:13.000
So, and we would love to talk to you. So that’s it, I think. Ronnah, is that right? I think it’s.
00:32:13.000 –> 00:32:19.000
It’s all done, Q&A. So,
00:32:19.000 –> 00:32:26.000
Now, there’s some sort of chat thing here. So, what I’ll do is
00:32:26.000 –> 00:32:30.000
We’ve got everyone, when you’re logged in, we’ve got your email.
00:32:30.000 –> 00:32:39.000
And your, all of your contact details. So pop your questions in there, or get in touch with us afterwards.
00:32:39.000 –> 00:32:42.000
And we’re happy just to sit down, have a chat, talk about it.
00:32:42.000 –> 00:33:10.000
Alright, thank you very much. I really appreciate your time. Good morning.
